Digital display ads are the ads you see when you go online to a public site, and were not looking for ads! They are there, you see them, over and over. You see these graphic images on Facebook, CNN.com, Weather Channel, Airline or travel sites, and all of the other authority sites like those.
With Digital Internet Marketing we can provide you the ability to place YOUR DIGITAL ads on an amazing number of websites based on the content that your target audience is interested in.
Look close at the ads that show up on pages you go to. These are products or services you either use or have an interest in, or perhaps a product or service that you looked at recently.
If you like to drive, there might be travel ads or restaurant ads, if you recently were looking for a car? a lawn mower? A Television?? You will be seeing the ads for the products you actually looked at.
This sounds like something like Amazon or Ebay would do, right??
It is EXACTLY what Amazon does. Amazon built a 40 Billion a Year Business by watching and mimicking your shopping habits.
Now you can do the same type of advertising as Amazon and other giant online companies.
With Digital Internet Marketing, you pay based on cost of impressions, not clicks. Digital Display Advertising offers branding and a channel to follow up with visitors based on their engagement on your site.
Pay Per Click Ads (PPC) cannot do this. Pay Per Click brings you ads based on the current search, not what you might want to buy or already looked at like targeted ads do.
A Pay Per Click ad, might cost $4-$40 per click, based on the competition in your area.
Two Types of Display Ad Marketing
Retargeting Ad Traffic – When someone visits your website, a tracking pixel is assigned to their browser. This pixel allows you to market your products and services to them on any other site they visit. They might see your ad 4-6 times a week, as they “surf” the web. Your ad is complelling and when the buying mode finally kicks in, you will be there. Your ad will be ready to take them back to your site. You can track prospects or “retarget” them for 1-6 months or until their buying cycle ends. Your ads will follow your customers for months, reminding them to come back, time and time again.
Cold Ad Traffic – This strategy involves placing ads on sites that interest your target market, whether local or national or global. These are people who have never been to your website before and will see your company for the first time. Because you offer something they appear to be interested in, you can market your offer, reputation, and brand to them to get them to visit your website or pick up the phone and call about services.
Digital Advertising
It’s more than just impressions & clicks—it’s REAL customers.
Your business will be promoted across the search engines, social media, Facebook and other websites that your customers enjoy. Every month, we’ll show you the number of phone calls, store visits, and revenue that you’ve generated. After all, you’re not advertising to get impressions and clicks – you’re doing it to get more customers.
What, specifically, can Best Results Online do for you?
Target only the best of opportunities.
Advertising to everyone is expensive and very inefficient. We use cutting-edge technology instead, to promote your business to a hyper-targeted audience, including competitors’ customers, past customers, people nearby,and more—without consumer privacy being given up along the way. We can also tell when know when your ads result in actual store visits.
Focus On Return-On-Investment
Don’t get sidetracked with impressions and clicks—you want real customers spending real dollars. Our monthly reports give exact numbers telling how much revenue you’ve generated based on your average customer. Let us take care of it all for you
We do all the heavy lifting for you, including creating campaigns, designing your powerful advertising images, targeting the right people, reviewing sales revenue information to generate reports so you know it’s working.