- Do you have a website???
- More than 3-4 years old???
- Did you, or a family member build it???
If you answered NO to Question 1 and YES to Questions 2 or 3, it is time to build or re-Build your website.
The best ways to get started with digital marketing is to first take a look at your future website and put that house in order. A website is the first impression a customer gets when they see your company on the internet. Having an old website is like………. Well, all of the software companies, like Microsoft, Adobe, Corel all come out with a new version every year or two. This is not only to sell you another package. It is because the internet is always changing.
Speeds are faster, the new programs require more memory, they run faster and look better too. New websites load in about 1 second. In Fact, 2 seconds is considered very slow. Your website represents YOU. Do you want an old, tired look. A look that your website was home-made by your nephew??
If your store exterior needed a little fix up, you get your paint roller out and splash paint on the wall. You get your little Sharpie Marker and re-do your signs outside. Right?? NO! NO! NO!
And for the same reason, you want your website to look modern, act fast, and easy to navigate. We want you to make an awesome first impression to anyone who navigates the internet to find you for the first time.
It can be tough. But take an honest look at your self, and let’s upgrade and update your website to better reflect your business’ brand.
(And if you don’t have a website yet, don’t worry — it’s not too late!
With technology all around us and people using the internet 24/7, a professional-looking website is essential if you want to boom and kick butt. So no more waiting for the future. the future is here today. ….let’s get that site up for you!)
If your nephew or daughter built the website, be gentle when you tell them it is outdated and the free program they used to build it, just doesn’t get the traffic to the site that you deserve.
Explain to them, that new sites can get seen better by the search engines. They will understand.
Remember again, your website is like the sign in front of your store. That fresh coat of paint you put on, and the Sharpie on poster board with your business’ name and phone number for the sign does not show Professionalism. And neither does an old website.
One thing that we really do not want is, people waiting for your site to load, and go to your competitor. They will run, if your site looks cheap, out-dated, or loads slowly.
The decision to re-do your website is YOURS. Not your manager and certainly NOT your accountant. If this helps make it clearer for you, your manager or your accountant, think of your website as a capital expense and investment, NOT a marketing expense.)
One more note about your website. In these days your website must be Mobile Friendly. In fact, Google knows that most searches today are on a mobile device. I your site is not Mobile Friendly, they will hide your site on a mobile search. After all, why would they show a site to someone on a mobile device, if it is not mobile friendly.
How do you know if your site is Mobile Friendly?
- A mobile friendly site can only scroll up and down, not ever sideways.
- A mobile friendly site will size itself to the size of your screen whether on phone or tablet.
- A mobile friendly site will have buttons or links that will click and automatically dial a phone number.
- Lastly… A mobile site USUALLY has a link on the very bottom, to go to a DeskTop site.
The Bottom Line is: Google recognizes that people are using their mobile devices to search online, so they give “bonus” points in the Search Engine Results Pages (SERPs) if your site is mobile friendly.
SEO
OK OK,OK, I have a great site, What’s Next? Let’s Get Found On The Internet, ahead of your competitors, and you the options that will help your business grow and plan your digital course of action.
That is what we do for you. We will look at your current business and your goals for your business and the goals for your online presence.
If you have a good website, one that works well, looks good and responds quickly, typically the next step is to get your website found on Google and the other search engines (like Bing and Yahoo!)
Most important is that your business information is accuratly listed on the hundreds of Online Directories, (see our CITATION page)
Just having a nice site does not get web visitors to your site.
You have to WORK hard — many hours or tedius work to get your website found online through the search engines.
91% of your website traffic should come from Google’s First Page!! So, if you’re not showing up high in the search engine results, your competitor is!! And you are Missing Out.
We use a lot of Search Engine Optimization (SEO) strategies. We work HARD to help your site rank higher on Google, Bing and Yahoo! And we’ll work closely with you to help develop that strategy.
There are two methods to do SEO. The right way and the wrong way. Otherwise known as BLACK HAT and WHITE HAT.
The spam that you get everyday and spam phone calls you get everyday, promising to get you on Page 1 of Google in a few days are BLACK HAT. Basically, illegal. There are tricks to get you on page 1 in a few days, but the ranking will only last until your check clears their bank. Usually within a week, Google finds you and you lose all of your ranking ability for trying to beat the system.
Without going into detail on how it works, suffice to say, SEO is a slow process. When we get you to show up near the top of the listings, your listing will stay there.
How to Select Digital Marketing Firms (From Google):
- Be wary of SEO firms and web consultants or agencies that send you spam emails Promising to get you on page 1 ranking.
- No one can guarantee a #1 ranking on Google.
- You should never have to link to an SEO.
- Avoid SEOs that talk about the power of “free-for-all” links,
- Be sure to understand where the money goes.
- While Google never sells better ranking in our search results,
- Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results.
- Run from firms who:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn’t distinguish between actual search results and
ads that appear on search results pages - guarantees ranking, but only on obscure, long
keyword phrases you would get anyway - operates with multiple aliases or falsified WHOIS info
- gets traffic from “fake” search engines, spyware, or scumware
Bottom Line: SEO takes a lot of time, effort, energy. Any company that says they can get you on the 1st page of Google for less than $500 is only doing one thing right. Collecting a check from you each month!! And that is not really right
Go ahead, let’s get started! Give me us a call at 651-472-4738 today and I’ll be happy to talk with you about your business.
- Ready for awesome website design and inbound marketing campaigns?
- Best Results Online has been around for over a decade and we are here to stay. With loyal clients of all sizes and from different industries, we proudly claim number one in many cities for website design and online marketing.
- When you work with Best Results Online, all costs are upfront and clear, and you own everything!
- We constantly work to make sure we live up to our reputation.
- Our ultimate goal is to help increase your firm’s bottom line, and we promise to measure the effectiveness of our web design team and online marketing services not only by our own standards, but by how well they meet your objectives.
- We understand that you have a choice when working with a web development team and inbound marketing firm like Best Results Online, which is why we are in this together for the long haul for the best website design for you..
Schedule 30 minutes to discuss how Best Results Online can partner with your firm to increase sales.
The answer is simple. Talk to the team here at Best Results Online and we’ll give you a no-obligation FREE proposal.
All Best Results Online websites incorporate the following best practice design and meet or exceed the highest quality development standards:
- W3C Compliant
- Cross-Browser Tested
- Mobile Friendly Coding
- Custom Design For LA
- Quality & Service Guarantee
- Best Results Online has pioneered a trouble-free process for you to
achieve a high-impact, impressive web site built for maximum ROI.
From the design phase to the maintenance and content management,
you’ll find operating your web site is the easiest, most cost-effective
marketing tool you have to grow your business.
The bottom line is simple.
Your website needs to give you a return on your investment.
Best Results Online web design understands this is the goal
and every single website is built around this philosophy.
Please look at our sample sites.
Sites with E-commerce
